John Smedley Knitwear and Moat House Eyewear Collaboration

Those of you who follow me on Instagram or Twitter will have seen that a couple of weeks back I headed over to the John Smedley Knitwear factory to meet with their PR team and the creators and owners of Moat House Eyewear to model for them in a British Brand Collaboration!

For those of you who aren’t aware of these two British Brands, John Smedley – established in 1784 making high quality knitwear right here in England, and Moat House Eyewear – a fresh new brand making wooden eyewear again right here in the glorious UK. We started off by taking a trip around the John Smedley factory which was absolutely  fascinating. I honestly has no idea how much work went into their pieces and I was astounded at the military but loving operation to create the garments that I was walking around in. From cotton sorting, to dye testing, hand threading and steaming, every stage counts and not only were they creating beautiful clothes but all the staff looked really happy too which was nice to see!

Next it was time to head into the studio and outdoor locations and snap some piccies of the stunning Moat House range alongside John Smedley. I was a little nervous playing model for the afternoon, it’s completely different sat in front of a camera and lights on your own in a bedroom to standing in front of a white screen with several people watching and directing you! We got a good selection of photosin the end for both brands that everyone was happy with and I got to take home some stunning (and super warm) knitwear pieces to go with my favourite Moat House Gaothards!

It was such an interesting day and I found myself leaving with an overwhelming sense of pride for our little country and those truly British Brands that still exist. A huge thank you to John Smedley and Moat House for asking me to be involved with the shoot and for all my fashion goodies!

Do you own any John Smedley Knitwear or a pair of Moats? Would you pay more for a quality piece knowing it was truly made in Britain?

Tweet us @xameliax @johnsmedley @moathouseeyes and tell us your favourite John Smedley item and pair of sunglasses!